Commission application number 139 submitted by Heather Grant on 06/16/2020

First Name Heather
Last Name Grant
Voter Unique Identification number 1139066454
Ethnicity White
Gender Female
Age 45-54
Education Level Bachelor's Degree
Major Pursued Communications/Cognitive Science
What is your occupation? Marketing Consultant/Executive Director
Submitted Address
State TX
Zip 78745
Verified Address
State TX
Zip 78745
Do you have a spouse or domestic partner? Yes
Spouse/Domestic Partner First Name Christopher
Spouse/Domestic Partner Last Name Grant
Are you applying to be the student member of the commission? No
Have you been continuously registered to vote in the City of Austin for the last five years? Yes
Have you voted in 3 of the last 5 City of Austin general elections (or corresponding runoff if applicable)? Yes
Been appointed to a state or city office? No
Been elected to a state or city office? No
Been a candidate for a state or city office? No
Served as an officer, employee, or paid consultant of a political party? No
Served as an officer, employee, or paid consultant of the campaign committee of a candidate for elective state, county, or city office? No
Been a registered state or local lobbyist? No
A paid employee of the City of Austin? No
A person performing paid services under a professional services contract with the City of Austin? No
A person performing paid services under a professional or personal services contract to the City Council of the City of Austin or to any individual member of the City Council of the City of Austin? No
A controlling person of a person performing paid services under a professional or personal services contract to any member of the City Council of the City of Austin? No
Contribute or bundle one thousand dollars ($1,000) or more in aggregate to candidates for City of Austin elective office? No
Please describe your relevant analytical skills. I have had a long history of working with databases to analyze data in order to make marketing decisions. Researching and pulling data to develop an audience in marketing is probably similar in council districts, but instead of a marketing goal, we have a demographic goal.
Please describe your ability to be impartial. I am a values driven person who believes that the democratic process should be determined by facts over party. I will remain impartial to ensure accurate representation for each district.
Please describe your appreciation for the City of Austin's diverse demographics and geography. I love Austin! I'm very thankful for the different voices and experiences that are available in Austin. I want to ensure there is equity for all demographics in our city.
Please provide your employment history. Strategic Sewing and Quilting Summit Executive Director September 2019 - Present (10 months) Austin, Texas Area Heather Grant Consulting President October 2011 - Present (8 years 9 months) Austin, Texas • Developed an executed strategic marketing plan for events, product launches, and managed all aspects of event planning/marketing launches for 6clients • Assessed competitive marketplace, created sponsorship levels, supported executive staff in national level sales, and managed signed sponsors • Managed online and print advertising opportunities as well as online newsletters • Managed all vendor relationships and led the procurement process for all aspects of events including, site, hotels, software, lecturers • Worked with accountants for event budgeting, aligning with overallorganizational budget needs • Developed strategic messaging and priorities, and created content forcreative collateral The Modern Quilt Guild Director of Marketing & Programming, Co-Producer of Fresh Quilting(public television) September 2012 - September 2019 (7 years 1 month) Austin, Texas Area • Develops and executes strategic planning for PBS quilting television show, events, membership, content, and education • Co-producer on Fresh Quilting, a public television show, that reaches 97 million households • Grew this organization from 0 members and no income to 15,000+ members and 200+ guilds with a $1M annual budget • Launched, manage planning and oversees the Events Manager for QuiltCon, the largest modern quilting conference in the world, with more than 140sessions and 6,500 attendees, and large sponsorship revenue • Developed and oversees the organization's content hub for marketing and member benefits. • Oversees the Sponsorship Manager in generating a large portion of organization revenue through sponsorships, partnerships, underwriting, and advertising. • Created and grew online social media presence to 32K on Instagram, and18.7K on Facebook in just a few years • Manage the development and sales of MQG merchandise, web design for several websites, and all content marketing • Oversee crisis management communications and public relations for the guild • Collect quantitative (surveys, analytics) and qualitative data (listen to members, focus groups) to create stronger programs • Work with Communications Manager to create strategy for all external communications • Working with freelancers manages the guild's branding and identity • Negotiate and oversee various licensing, co-marketing and partnership opportunities including the Modern Quilt Guild showcase at Quilt Festival(the largest quilt show in the world), a traveling showcase of modern quilts to more than 6 global shows per year, the special interest publication QuiltCon Magazine, published by F+W Media, the Modern Quilt Guild book, ModernQuilts: Designs of the New Century published by C&T Publishing, • Developed, launched, and oversee the Task Force program, created to get members more involved and invested in the organization Member of the Board of Directors January 2013 - December 2015 (3 years) Worldwide • Worked with board members in providing guidance and long-term planning for a membership focused 501(c). • The MQG became a 501(c)3 in 2013 and board work included many foundation building strategies for a new non-profit organization including:administrative policy, HR policy, membership strategy, communication strategy, financial oversight, establishment of a cash reserve, creation of organizational committees, creation and execution of a governance structure and more. • Committee chairperson for the Charity committee 2013-2015. The CharityCommittee oversees charity sewing and MQG volunteerism and developing and maintaining a grant program. • Committee member of the Governance committee 2013-2014. Once theGovernance committee determined the board member election process, it was dissolved and the Nomination committee was created. Elections and Board recruiting is managed by the Nominating committee. Freescale Semiconductor Corporate Communications Program Management September 2005 - April 2010 (4 years 8 months) Austin, Texas Area • Executed and managed global branding and corporate messaging strategies to reflect changing company strategies • Managed the naming of the VortiQa software brand from agency procurement, through internal reviews, legal trademark searches, and global linguistics • Successfully executed division projects aimed at increasing product demand: product launch, marketing for trade shows, and quarterly newsletter • Conducted competitive research on sustainability strategies in the technology industry • Managed a public relations campaign and web launch, generating strong interest from customers, analysts, and the press • Project managed the 4G Long-Term Evolution (LTE) public relations campaign and web launch, generating strong interest from customers, analysts and press. Texas Electric Cooperatives Communications July 2004 - September 2005 (1 year 3 months) Austin, Texas Area • Managed marketing and creative projects and increased efficiency for in-house ad agency • Negotiated estimates, implemented approved projects, created schedules and kept project on budget and on time while working with the client, management, vendors and creative talent to maximize client marketing strategies • Planned and coordinated events such as executive meetings and trade shows • Researched, compiled, and generated reports on department metrics for executive team • Managed department financials, such as budgeting, planning, reviewing, and coding to ensure appropriate expenditures were within budget
Please provide any other information you wish to be considered during the selection of the most qualified applicants for the Commission.
How did you hear about redistricting/Applicant Review Panel? Other (please describe)
How did you hear "Other" option detail Reddit
Disclaimer Agreement Checked
Disclaimer Signature Heather Grant
District District 2
Does this application qualify? Yes